Datahug Analyzes 1 Billion Emails by Leveraging MongoDB Architecture
June 1, 2015
Datahug CEO to Discuss Massive Growth Spike by Improving Scalability and Performance With Migration to MongoDB
NEW YORK, NY–(Marketwired – Jun 6, 2015) – Datahug, a leader in Predictive Sales Acceleration, today announced it has analyzed more than one billion emails after switching the Datahug database to MongoDB to gain faster response times, support an agile development process and produce highly scalable real-time predictive deal analysis.
“Datahug built its first product on a SQL database. Within three months, that product was deployed in some of the world’s largest professional services corporations,” said Ray Smith, CEO of Datahug. “In a single day, we received 14 million emails and quickly realized that we needed a far more scalable and efficient architecture. Our solution required a NoSQL database with as much in-memory power as possible, which is why we selected MongoDB.”
With MongoDB, Datahug can deliver a historical analysis of 12 months of CRM and email data for a 10,000 employee company within 24 hours and have a fully synced CRM that delivers actionable insights across the sales pipeline in a matter of days. Rapid implementations of this scale would not be possible without MongoDB.
“There are lots of claims about high scalability systems. Datahug’s project shows us what it really looks like,” said Kelly Stirman, vice president of strategy, MongoDB. “Migrating billions of emails to MongoDB on commodity architecture is delivering immediate and measurable business benefits.”
At the MongoDB World 2015 conference, Datahug CEO Ray Smith will present “Business Transition for Scale: MongoDB” and discuss the business research and prototyping that ultimately led to the selection and rollout of MongoDB for Datahug. He will discuss how they pulled off the transition with the whole company on the line, with both engineering and the C-suite collaborating for success. Smith will share some of the ups and downs of the “big bang” switch and where the business stands today because of those decisions. Smith’s presentation will take place on June 2 from 10:40-11:30 in the Empire West room during MongoDB World.
Leveraging MongoDB, Datahug can quickly connect to a customer’s CRM and email server, assess the health of a company’s sales pipeline, process deep data analysis and generate predictions with 95 percent forecast accuracy. For Datahug customers, this translates to 21 percent higher win rates and 80 percent more contacts and activities within their CRM systems.
MongoDB World is the largest MongoDB event ever, joining developers, ops professionals and executives from all over the world. Industry leaders, from companies such as ADP, Bosch, Chico’s FAS, Docker, Cisco, HBC, Facebook/Parse, McGraw Hill, Pure Storage and Salesforce, will present more than 100 in-depth sessions on building unprecedented big data applications or keynote at the conference.
More information about MongoDB World can be found here: http://mongodbworld.com/
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